Selling Your Business – Need an Elevator Pitch?

Remember all of those networking events where people asked you, “What do you do?” We all had that ‘elevator pitch’ handy for those occasions.

We all asked ourselves the same question, devised and rehearsed an answer so that we appeared to be confident about our products and services.

Well equally, before selling your business up for sale you must ask yourself, “Why?”

Then you must devise and rehearse your answer to the question which will undoubtedly be asked by interested purchasers and time wasters alike.

You might question the objectives of selling from the points of view of owner, manager. You might want to consider why you are selling in terms of the business itself. You might have a workforce to take into consideration. Oh and don’t forget shareholders, stakeholders and any other interested parties!

Answers to these questions might include a need for investment in the company or in your own future. Your business might be your pension plan or a step to greater investment in future plans.

Basically, if you can’t answer the question ‘why’ then you haven’t thought it through. You haven’t planned properly, you will not look professional and customers will question your motives in selling.

shaking handsAnswer it and you will have a successful sale!

Better still you could use a tool such as MAPP Business Sale. Designed specifically for owners and managers it is based upon research with individuals and managers who have been there. Follow the link below to the MAPP Store and a successful, professional sale!


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